Marketing Strategy + Branding

Resume

Lauren Kaiser is a multidisciplinary marketer with a knack for creative storytelling and conceiving brand identities.

The Story So Far...

Lauren Kaiser Bomber.jpg
 

DIRECTOR OF MARKETING at THE NEW YORK TIMES
2018

  • Lead the articulation and presentation of The New York Times central B2B narrative for the advertising market.

 
 

DIRECTOR, BRANDING & MARKETING at COOLS
2018

  • Direct the sales and marketing team to bring innovative concepts to life for branded content in luxury and fashion industry.

  • Ideate and set creative vision, direction and strategy for first-to-market cross-channel campaigns.

  • Increased revenue by +125% YOY.   

  • Oversee day-to-day production of all campaigns from concept to completion.

  • Inspire team to elevate creative while advocating the client’s objectives.

  • Formalize production process, identify areas of opportunity & challenge status quo for empowered innovation.

  • Deliver outstanding client presentations, inclusive of digital and content strategy, to formulate a custom and strategic marketing approach for program packages of up to $200K.

  • 50% increase in average deal size compared to previous year.

  • Key account contact for large-scale partnerships.

  • Foster a customer feedback loop to articulate client insights & advance iteration.

 

DIRECTOR, MARKETING at ATM Anthony Thomas Melillo
2017

  • Actualized ATM’s brand equity and market positioning through an innovative visual identity; cascaded consistency across all touch points from photography, website, email, paid media and social.

  • Synthesized digital marketing and UX insights to inform creative, growth-focused B2C campaigns; increased revenue by 104%.

  • Created aggressive, customer focused, marketing plans to drive user acquisition, e-commerce growth and brand affinity.

  • Drove the increased use of data-driven decision making across all channels and departments; systematized feedback loop.

 

SENIOR MANAGER, GROWTH MARKETING at Launchmetrics
2015-2017

  • Set the creative, strategic vision and GTM strategy for B2B & B2C customers; generated $1M of opportunities.

  • Led the merger re-brand; defined the brand voice, logo, communications, guidelines and all positioning based on market research.

  • Instituted global marketing automation, set up personas, segmentation, and email drip programs specific to the journey.

  • Implemented growth and performance benchmarks, managed strategy against KPIs, and tracked efficiency with robust reporting.

MANAGER, GLOBAL PRODUCT MARKETING at Launchmetrics

  • Established the cross-functional global marketing plan and crafted a consistent and compelling narrative across channels.

  • Managed partnerships, increased leads by 4X, and generated $400K in opportunities.

  • Designed and created all sales enablement tools.

  • Set monthly campaign calendar, managed execution across teams.

  • Actively participated in the shaping of product strategy with market & competitive research; focus groups, customer insight programs.

 

MANAGER, MARKETING, Centric Digital  
2014-2015

  • Launched a robust integrated marketing strategy, landing Centric Digital as INC 500’s fastest growing company in NYC.

  • Led the creative development and execution of centricdigital.com.

  • Drove cutting edge creative and branding while optimizing the customer experience for prospects, leads and clients.

  • Increased social media presence by 400%

  • Implemented SEO strategy; keyword research, link building, title tags, content direction and increased web traffic by 240%.

  • Formalized content marketing strategy with blog posts pertinent to industry trends, unified with lead conversion funnel.

 

MANAGER, PRODUCT MARKETING, Thomson Reuters
05/2009 - 03/2014

  • Drove business & user growth through GTM strategies and positioning with marketing campaigns to support 95MM in ROI.

  • Produced 14 experiential awards events globally for Financial & Risk division. Formalized sales education of Reuters News to Financial & Risk.

  • Managed all thought leadership content, email marketing and social media strategy.

COORDINATOR, MARKETING, Thomson Reuters

  • Supported and implemented integrated marketing programs across advertising, content, social, experiential and media.

  • Spearheaded lead generation efforts for five products. Communicated project plans, creative briefs and performance KPIs globally.

  • Designed and managed dashboard to support ROI and KPI analysis. Leveraged data to inform growth recommendations.

COORDINATOR, CLIENT TRAINING PRODUCTION, Thomson Reuters

  • Orchestrated build out of first-ever webcast production studio for training department.

  • Worked cross-functionally on creative content to fulfill asset deliverables on time.

  • Oversaw and managed email calendar and client workflow. Led systematic implementation of Adobe licensing globally.

 

EDUCATION

School of Visual Arts / Intermediate Graphic Design / Fall 2016  

General Assembly / Visual Design / Spring 2016

New York University / Digital Media Marketing Certificate / 2013- 2015 

CSU Chico / B.S. Instructional Design / Minor in Marketing / 2004- 2008