Lauren Kaiser is a multidisciplinary marketer with a knack for creative storytelling and conceiving brand identities.
The Story So Far...
DIRECTOR, BRANDING & MARKETING at COOLS
Direct the sales and marketing team to bring innovative concepts to life for branded content in luxury and fashion industry.
Ideate and set creative vision, direction and strategy for first-to-market cross-channel campaigns.
Increased revenue by +125% YOY.
Oversee day-to-day production of all campaigns from concept to completion.
Inspire team to elevate creative while advocating the client’s objectives.
Formalize production process, identify areas of opportunity & challenge status quo for empowered innovation.
Deliver outstanding client presentations, inclusive of digital and content strategy, to formulate a custom and strategic marketing approach for program packages of up to $200K.
50% increase in average deal size compared to previous year.
Key account contact for large-scale partnerships.
Foster a customer feedback loop to articulate client insights & advance iteration.
DIRECTOR, MARKETING at ATM Anthony Thomas Melillo
Actualized ATM’s brand equity and market positioning through an innovative visual identity; cascaded consistency across all touch points from photography, website, email, paid media and social.
Synthesized digital marketing and UX insights to inform creative, growth-focused B2C campaigns; increased revenue by 104%.
Created aggressive, customer focused, marketing plans to drive user acquisition, e-commerce growth and brand affinity.
Drove the increased use of data-driven decision making across all channels and departments; systematized feedback loop.
SENIOR MANAGER, GROWTH MARKETING at Launchmetrics
Set the creative, strategic vision and GTM strategy for B2B & B2C customers; generated $1M of opportunities.
Led the merger re-brand; defined the brand voice, logo, communications, guidelines and all positioning based on market research.
Instituted global marketing automation, set up personas, segmentation, and email drip programs specific to the journey.
Implemented growth and performance benchmarks, managed strategy against KPIs, and tracked efficiency with robust reporting.
MANAGER, GLOBAL PRODUCT MARKETING at Launchmetrics
Established the cross-functional global marketing plan and crafted a consistent and compelling narrative across channels.
Managed partnerships, increased leads by 4X, and generated $400K in opportunities.
Designed and created all sales enablement tools.
Set monthly campaign calendar, managed execution across teams.
Actively participated in the shaping of product strategy with market & competitive research; focus groups, customer insight programs.
MANAGER, MARKETING, Centric Digital
Launched a robust integrated marketing strategy, landing Centric Digital as INC 500’s fastest growing company in NYC.
Led the creative development and execution of centricdigital.com.
Drove cutting edge creative and branding while optimizing the customer experience for prospects, leads and clients.
Increased social media presence by 400%
Implemented SEO strategy; keyword research, link building, title tags, content direction and increased web traffic by 240%.
Formalized content marketing strategy with blog posts pertinent to industry trends, unified with lead conversion funnel.
MANAGER, PRODUCT MARKETING, Thomson Reuters
05/2009 - 03/2014
Drove business & user growth through GTM strategies and positioning with marketing campaigns to support 95MM in ROI.
Produced 14 experiential awards events globally for Financial & Risk division. Formalized sales education of Reuters News to Financial & Risk.
Managed all thought leadership content, email marketing and social media strategy.
COORDINATOR, MARKETING, Thomson Reuters
Supported and implemented integrated marketing programs across advertising, content, social, experiential and media.
Spearheaded lead generation efforts for five products. Communicated project plans, creative briefs and performance KPIs globally.
Designed and managed dashboard to support ROI and KPI analysis. Leveraged data to inform growth recommendations.
COORDINATOR, CLIENT TRAINING PRODUCTION, Thomson Reuters
Orchestrated build out of first-ever webcast production studio for training department.
Worked cross-functionally on creative content to fulfill asset deliverables on time.
Oversaw and managed email calendar and client workflow. Led systematic implementation of Adobe licensing globally.
School of Visual Arts / Intermediate Graphic Design / Fall 2016
General Assembly / Visual Design / Spring 2016
New York University / Digital Media Marketing Certificate / 2013- 2015
CSU Chico / B.S. Instructional Design / Minor in Marketing / 2004- 2008