EXPERIENCE

2018- PRESENT
DIRECTOR, B2B MARKETING
NEW YORK TIMES ADVERTISING

Provide strategic and creative leadership to build long-term brand equity across external and internal audiences. I lead all communications, inclusive of executive speaking engagements, industry press and internal comms. Developed and designed the New York Times Advertising brand and manage all marketing channels. Additionally, I am the steering committee leader of the Climate Network ERG and recipient of the prestigious Publisher’s Award in 2021.

2018
DIRECTOR, BRAND & MARKETING
COOLS

Led creative direction and strategy for branded content for clients such as GUCCI, Barneys New York and THINX. Increased revenue by +125% YoY with a 50% increase in average deal size.

2017
DIRECTOR, DIGITAL
ATM ANTHONY THOMAS MELILLO

Actualized ATM’s brand equity across all consumer touchpoints and drove the digital transformation of the brand. Improved e-commerce revenue by 104% with culturally relevant growth campaigns and full-funnel optimizations.

2015- 2016
SENIOR MANAGER, GROWTH MARKETING
LAUNCHMETRICS (formerly FASHION GPS)

Led the creative rebrand, lead automation and go-to-market strategy. Generated $1M of opportunities in one year while managing high-profile New York Fashion Week partnerships and thought leadership programs. Promoted within one year.

2014- 2015
MANAGER, MARKETING
CENTRIC DIGITAL

Spearheaded robust marketing plan, landing Centric Digital as NYC’s fastest growing company on the INC 500 list. Formalized content and social strategy, increasing social media presence by 400% and web traffic by 240%.

2009 - 2014
MANAGER, MARKETING
THOMSON REUTERS

Supported $95M in ROI, generating thought leadership, managing global experiential events and orchestrated the build-out of the first-ever webcast production studio for training.

 EDUCATION

Yale School of Management / Women’s Leadership Program / Fall 2019

School of Visual Arts/ Intermediate Graphic Design / Fall 2016

General Assembly / Visual Design / Spring 2016

New York University / Digital Media Marketing Certificate / 2013- 2015

CSU Chico / B.S. Instructional Design / Marketing Minor / 2004- 2008

CONTACT
laurenakaiser@gmail.com